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If you have ever used a telephone, you have been put on hold. No caller likes being put on hold and no company wants to put customers on hold. But, as a caller, you understand that it sometimes takes time to get the answers you need. As a business, you need to place callers on hold to provide better service.

If putting customers on hold is a necessity for your business, why not turn it into an opportunity? On-hold advertising takes a down time between you and your customer and turns it into a chance to deliver your key advertising and promotional messages.

As an advertising opportunity, it doesn’t get much better than on hold advertising. Callers on hold are a captive audience. They are waiting anyway; use the on hold time to let them know about a new product, promotion or event.

Your commercials on hold are like one-to-one marketing. You can tailor messages for the line called. Use one on hold message for sales calls and another for service calls. This also makes it a great opportunity to cross- or up-sell your customers.

On hold advertising reaches exactly your target audience. Unlike a broadcast or print ad, you know that everyone who hears your on hold commercial has an interest in your company or product – they have called you. You are not spending time or money advertising to people who will never convert.

Your on hold promotional or advertising message has no competition. This is the only message the caller will get, so your message doesn’t need to fight with other messages to be heard.

Not only is it an ideal advertising medium, but messages on-hold make on-hold waiting time feel shorter. Your callers will be less frustrated by being put on hold – and you will have made an advertising impression on them.

There is almost no reason to not use on-hold advertising. However, all of the reasons why on-hold advertising is attractive can work against you if the advertising program is not executed properly. You need to make sure your on-hold advertising and promotions program is designed to accomplish what you need from it.

The on-hold advertising and promotional specialists at On Hold Marketing know how to develop the right messages specifically for advertising on hold. They have an extensive list of satisfied customers who have successfully turned an often frustrating time for customers into a promotional opportunity.